But the point of this post is not on the quality of the ads, it on what those people that clicked actually did. Specifically the top-most Bitcoin ad.
All those links are to Google tracking URLs, and each of them contains a ref-link to a FaucetBox faucet of some kind. So essentially we have set up a sales funnel with tracking at every step of the way. The funnel looks a bit like this:
In a large list of links, people tend towards specific links.
On the blog post
Of the 56 clicks on the original advert, at least 14 who reached the faucet post clicked on at least 1 link. We can say this based off of the Google tracking URL stats. That's a 25% click through rate, which is actually not bad.
More important that the click-through rate, is which links got clicked. It isn't too surprising, but the most clicked faucet was the first one labelled simply "Bitcoin Faucet 1" with 14 clicks. The second best with only 7 clicks was "Bitcoin Faucet 2", and in third place with 6 clicks was "Bitcoin Faucet 50" (the last in the list).
On the faucet sites
FaucetBox doesn't give you access to highly detailed statistics about who clicks what and how often, but they give enough info for us to make some interferences about user engagement:
At the time of posting, the total number of Satoshis (the indivisible units that make up a Bitcoin) earned from references was sitting at 10,225. The average referral payout of the last 15 payments, was 48 Satoshis.
Those two number combine to give us a total number of engaged page visits, with valid bitcoins wallets, and correct captures, of 213 page views! That's only from the 56 people who clicked the original ad - and amounts to an average of 4 page engaged page views per person. This figure does not include users who either got lost on the pages, or couldn't see the capture, or didn't have valid wallets.
That's actually a really good click-through rate. Sadly that won't translate to sales, as this kind of traffic is looking to get money rather than spend it. But what if you either owned those faucets, or advertising on them? It sounds like a potential revenue stream to me (especially if you post ppm ads).
Lets say you have a list of similar products you want to sell - you should place the most sellable ones first and/or last. Another example using the faucets would be if you have your own faucet, you should place it first, and place the lowest referral rate faucets somewhere in the middle.
A secondary conclusion is that faucet sites have high user engagement, and are probably a good place to put ppm adverts if you own a faucet.